Why Your Mobile App Needs Video (Especially Reels)

Let’s be real—attention spans are short, competition is fierce, and users are constantly scrolling. So how do you stand out? One word: video. Here’s why it’s a must-have for your app—and how TheNextLevel makes it easy to bring it all to life.

1. It Grabs Attention—Fast

Quick, punchy videos (think Reels) stop the scroll way faster than static images ever could. In those crucial first few seconds, video can:

• Hook users right away
• Keep them hanging around longer
• Get more views, shares, and replays

👉 More eyeballs = more time in your app. Simple math.

With TheNextLevel’s built-in Reels feature, you can effortlessly drop in eye-catching, shoppable videos—no complicated setup required.

2. It Drives Way More Engagement

Across every platform, video consistently outperforms text and images—and apps are no different. With video, you’re likely to see:

• More likes, comments, and shares
• Higher interaction per session
• More viral moments, especially with built-in social features

🎯 Reels and stories aren’t just fun—they kickstart a content loop that builds community. And with TheNextLevel, adding this loop to your app is just a few clicks away.

3. It Can Boost Conversions

Whether it’s a quick how-to, a testimonial, or a lifestyle clip, video helps users “get it” faster. In-app, that means:

• Clearer understanding of your product or service
• Less friction on the path to purchase
• Higher sales and more upsells

💡 If a picture’s worth a thousand words, video might just be worth the buy button.
TheNextLevel lets you embed shoppable videos directly into your app, making it seamless for users to watch and buy in one smooth flow.

4. It Makes Your Brand Feel Human

Video gives your brand a face and a voice. Whether you’re sharing behind-the-scenes clips, UGC, or a quick hello from the team, it:

• Builds emotional connection
• Adds authenticity
• Fosters loyalty through storytelling

🙌 People connect with people—not just polished interfaces.

5. It Encourages User-Generated Content (UGC)

When users can upload and interact with video, especially reels, magic happens:

• They start creating content
• Others engage with it
• More people want to join the party

📈 UGC is your organic growth engine—and it fuels your whole community.

6. It Keeps Users Around Longer

Video is addictive in the best way. If you serve it up right, you’ll see:

• Longer session times
• Higher return rates
• Your app becoming a go-to destination, not just a one-and-done tool

🔁 More time = more value = better retention.

7. It Supercharges Discoverability

Reels are built to be discovered. With a solid in-app video feed and smart recommendations, you can spotlight:

• Trending moments
• Personalized content
• Community faves

✨ This keeps your app feeling fresh, fun, and full of surprises.

Final Thought

Adding video and reels to your app isn’t just a trendy move—it’s a smart one. You’re layering in emotion, personality, and storytelling, turning your app into something people want to spend time in.

And the best part? TheNextLevel makes it super simple. Its user-friendly Reels feature helps brands effortlessly add shoppable videos and engaging content right into their mobile apps.

No matter your niche—e-commerce, fitness, education, entertainment—video is the glue that keeps your users coming back for more.

‍